Effective Buying Income – A Goldmine for Small Business

Effective Buying Income is an individual’s disposable income, consisting of salary and wages, dividends, interest, profits, etc., less all government taxes.

Figure 1.

Analysis (Case Study – Las Vegas, NV) :

Las Vegas, NV has a population of  over 600+ thousand with 228+ thousand households with an Average Effective Buying Income at $60,834. Using this data a Small Business Owner will be able to identify and isolate a specific income bracket to be considered in his targeting. To be more precise on your targeting demographic, age, and life style criteria is very important. Then, you are LASER targeting.

Thus, marketing analysis is very important before you deploy your campaign and that is why Direct Mail is effective and result driven.

Direct Mail is Cost Effective if you know your target market.  Smart Marketing is the key. Eliminate the guessing and Focus on Results. Deploy your marketing campaign to your Specific target and see results.

The list below is the LIFESTYLE Criteria that has been included in the surveys and studies that directly affects Consumers’ BUYING pattern.  It can be mixed and match depending on how you outline your targeting.  Analyze your data, example: target only Consumers with Effective Income from $100K-125K that is 5.56% only out of 228K households. Then isolate the age bracket (ages 34-45 for instance who are Pool Owners). You will get now a VERY Targeted Consumers.

LIFESTYLE Criteria:

• Price Club and Value Purchasing
• Women’s Apparel Purchasing  AND
• Men’s Apparel Purchasing  AND
• Parenting and Children’s Interest  AND
• Pet Lover’s or Owners  AND
  • has Pets
  • Equestrian
  • Cat Owner
  • Dog Owner
• Book Buyers  AND
• Book Readers  AND
• Hi Tech Enthusiasts  AND
• Arts Bundle  AND
  • Interest in Arts
  • Avid Music Listener
  • Interest In Antiques
  • Interest in Performing Arts
• Collectibles Bundle  AND
• Hobbies, Home and Garden  AND
  • Interest in Sewing and Knitting
  • Interest in Woodworking
  • Interest in Photography
  • Home and Garden
• Home Improvement  AND
• Cooking and Wine  AND
  • Gourmet Food and Wine
  • Cooking
  • Natural Foods
• Gaming and Gambling Enthusiast  AND
• Travel Enthusiast  AND
  • Travel
  • Domestic
  • International
  • Cruise
• Physical Fitness  AND
  • Interest in Health Exercise
  • Running
  • Walking
  • Aerobics
• Self-Improvement  AND
  • Health & Medical
  • Dieting Weight loss
  • Self Improvement
• Automotive DIY  AND
• Outdoors  AND
  • Interest in Outdoors – General
  • Interest in Snow Sports
  • Interest in Water Sports
  • Interest in Hunting and Fishing
• Investor  AND
• Boat Owner  AND
• Motorcycles Owner  AND
• Pool Owner  AND
• Luxury Vehicle Owner  AND
• SUV Owner  AND
• Pickup Truck Owner