Effective Buying Income is an individual’s disposable income, consisting of salary and wages, dividends, interest, profits, etc., less all government taxes.
Figure 1.
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Analysis (Case Study – Las Vegas, NV) :
Las Vegas, NV has a population of over 600+ thousand with 228+ thousand households with an Average Effective Buying Income at $60,834. Using this data a Small Business Owner will be able to identify and isolate a specific income bracket to be considered in his targeting. To be more precise on your targeting demographic, age, and life style criteria is very important. Then, you are LASER targeting.
Thus, marketing analysis is very important before you deploy your campaign and that is why Direct Mail is effective and result driven.
Direct Mail is Cost Effective if you know your target market. Smart Marketing is the key. Eliminate the guessing and Focus on Results. Deploy your marketing campaign to your Specific target and see results.
The list below is the LIFESTYLE Criteria that has been included in the surveys and studies that directly affects Consumers’ BUYING pattern. It can be mixed and match depending on how you outline your targeting. Analyze your data, example: target only Consumers with Effective Income from $100K-125K that is 5.56% only out of 228K households. Then isolate the age bracket (ages 34-45 for instance who are Pool Owners). You will get now a VERY Targeted Consumers.
LIFESTYLE Criteria:
- Price Club and Value Purchasing
- Women’s Apparel Purchasing AND
- Men’s Apparel Purchasing AND
- Parenting and Children’s Interest AND
- Pet Lover’s or Owners AND
- has Pets
- Equestrian
- Cat Owner
- Dog Owner
- Book Buyers AND
- Book Readers AND
- Hi Tech Enthusiasts AND
- Arts Bundle AND
- Interest in Arts
- Avid Music Listener
- Interest In Antiques
- Interest in Performing Arts
- Collectibles Bundle AND
- Hobbies, Home and Garden AND
- Interest in Sewing and Knitting
- Interest in Woodworking
- Interest in Photography
- Home and Garden
- Home Improvement AND
- Cooking and Wine AND
- Gourmet Food and Wine
- Cooking
- Natural Foods
- Gaming and Gambling Enthusiast AND
- Travel Enthusiast AND
- Travel
- Domestic
- International
- Cruise
- Physical Fitness AND
- Interest in Health Exercise
- Running
- Walking
- Aerobics
- Self-Improvement AND
- Health & Medical
- Dieting Weight loss
- Self Improvement
- Automotive DIY AND
- Outdoors AND
- Interest in Outdoors – General
- Interest in Snow Sports
- Interest in Water Sports
- Interest in Hunting and Fishing
- Investor AND
- Boat Owner AND
- Motorcycles Owner AND
- Pool Owner AND
- Luxury Vehicle Owner AND
- SUV Owner AND
- Pickup Truck Owner