WHY DIRECT MAIL IS MORE MEMORABLE

WHY DIRECT MAIL IS MORE MEMORABLE

Neuromarketing research shows physical advertisements have a pronounced effect on consumer decision-making. The most optimal marketing campaigns are multifaceted endeavors, mixing multiple mediums to hit their target audience. Magazine ads, websites, billboards,...
The 9% Sales Letter

The 9% Sales Letter

Thought I ‘d share this email I got and see if you could relate. —- Good news! Good newssss! Good newssssssssss……….. A while back, I wrote a one-page sales letter for a client. The client mailed it to 1,000 cold prospects and nabbed three new customers....
Local Advertising

Local Advertising

No ball player, no team ever won a championship without considerable investment in time, effort, and planning. All done with a single objective in mind.

If today’s computer dealer or integrator applies these same principles to his or her advertising, they would never again wonder if their advertising paid. The results would be reflected in sales. Advertising requires more than occasional splurges. It requires a consistent, planned effort, with every move designed to achieve a definable and defined objective.

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