Marketing Tools for Small Business – Online Marketing
Traffic is the lifeblood of your Business.
Traffic equals to Customers.
Traffic equals to Clients.
Traffic equals to Profit.
First tool that we suggest is Ubersuggest.
With Ubersuggest, it’s an all in one SEO tool. There’s an SEO analyzer, tells you what’s wrong with your site, what to fix
so you can get more search traffic.
This a tool by Neil Patel. The tool is very useful and provides important data that you’ll need especially when it comes to keyword analysis. It also tells you what other keywords that you could be targeting to get more search traffic. If you’re already ranked for certain terms, you can put those terms into Ubersuggest.
It shows you the long tail variations. You can pop it in, and then, you’ll start also ranking for those. If you rank for the head term, it’s so much easier to rank for the long tail variations, hence, you use the keyword research tool in Ubersuggest.
The second tool we suggest for you is Mailchimp.
Look, you’ve heard the saying the money’s in the list. So why aren’t you building an email list?
Now, email lists don’t have to cost money.
You can use Mailchimp to send out emails to your audience. You can do it for free. You can send out emails every single month to all the people on your list. And if you don’t know how to collect the emails, you can use a bonus tool – Hello Bar, for free. Hello Bar allows you to collect the emails and it plugs right into Mailchimp.
Now the key if you’re going to use Mailchimp is, don’t just send out emails to anyone who’s on your list. If someone comes to your site looking for specific advice, related to let’s say, dogs, you wouldn’t send them emails related to cats. If someone came to your site
for information related to cats, you wouldn’t send them emails about dog related stuff.
Now, your website may cover dogs, cats, fishes, elephants, and all the animals out there, but people looking for specific information
because they may have that pet. So you want to be very specific with the user intent on your emails, because that way, you’ll get people back, your traffic is more likely to convert, versus sending them irrelevant emails that they’ll over time tend to ignore.
The third tool we suggest for YOU, our Readers and Subscribers is Browser.
Browsers have notification preferences in them. So, any time you’re browsing the web, it doesn’t matter what site, heck, your computer could even be off. But the next time you log in, I can send you a notification that goes to your browser, and you can be on Facebook, and it’ll tell you to go back to Designrus.Solutions.
You may not like it, but that’s called browser notifications. It’s super effective. It’s more effective than email. It works. You have to test it out.
The fourth tool we suggest for you is MobileMonkey.
Facebook Messenger is blowing up. Eventually, Facebook Messenger will be WhatsApp Messenger, Instagram…It’ll all be connected through Facebook Messenger.
You can communicate with everyone. So, what MobileMonkey does is, it helps you create, quote unquote, like an email list, but more so a Messenger list. So that way you can communicate to anyone on any of Facebook’s platforms.
And what’s beautiful about this is, the open rates are higher than emails, and the click rates are better as well. So, if you can build a list, and you do it now, because this is the time.
In the next few years, this is going to be much more competitive. You’ll notice that your open rates, your click rates will be amazing, and it’s a great way to get instant traffic.
The fifth tool I have for you is the Yoast SEO plugin.
You’re probably on WordPress. If you use the Yoast plugin,
with the click of a button, it can optimize most of your site.
It can even create an XML sitemap for you to upload it into Google to get more traffic. Now, when you use the Yoast plugin, you still need Google Search Console, because, when you use Google Search Console, that’s what you feed the XML sitemap into, so Google can index all your content quicker,
faster, and give you more traffic.
The sixth tool I have for you is Buffer.
Now, you have this content on your site. You want traffic.
Most people are like, hey, you know what? I need to keep getting people back. How do I get these visitors?
You may have a social audience. It may not be as big as you want. But what’s cool about Buffer is, you can keep scheduling
your content in advance, and keep pushing your older articles every few months, so that way you’re continually sharing content,
and getting traffic even to your old content, and continue building up that traffic base, versus writing a piece of content,
sharing it once, and then forgetting about it. If that content’s evergreen, why can’t you keep sharing it?
And that’s what you should be doing through Buffer.
There you go folks…that’s a wrap for the latest tools that you can benefit from without spending an arm and a leg for your marketing.
Use them and get more traffic for your website. After all, Traffic is the lifeblood of your Business. Traffic equals to Customers. Traffic equals to Clients. Traffic equals to Profit. Take action. Go get ’em all!
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Thank you for your time reading this article.
Disclaimer: Buffer.com has a 14Day trial, at the time of this article is being written. Later.com as an alternate platform has a FREE plan if you choose to.