5 Marketing Strategies Designed for Local Business
There’s a lot of marketing opportunities and strategies that is specially designed for local businesses. If you’re looking for practical and tactical ways to grow your business then make sure hit that notification bell on the bottom left of this page so you will miss out on our latest and greatest article releases.
It is very important that having the right mindset is the key for making those five strategies work. Being persistent and patient is hard, and it takes a lot of continuous focus to be in the right direction. Always keep in mind, that overnight success in business takes about 10 to 15 years and any strategy takes time. Plenty of trial and error are expected, so if any of those strategies don’t work for you within the first week remember to be patient, it will just take a little bit of dedication, persistence and patience.
1. Local SEO (search engine optimization)
With over 1.8 billion websites out there, I mean billion with a B it is really getting harder and harder for local businesses to rank for simple keywords for their industry. But is SEO a total waste of time for local businesses? Absolutely not! One strategy that is still very effective is the local SEO so what does that mean? SEO is basically working on a keyword for a very specific geographical area. For example chiropractor in Delray Beach or dentist in Miami instead of competing with tens of thousands of chiropractors in the US for the word chiropractor and back pain local SEO focuses only on chiropractor in Buffalo New York or back pain expert in Houston Texas truth be told if you are chiropractor in Miami why do you care that someone find your website in Houston Texas they’re never gonna drive to your location they need someone that is close to them thus local SEO. With local SEO you’re going to get results where it counts – in your backyard.
2. Creating added value relationship with other local businesses
A timeless marketing strategy, by creating added value relationship with other local businesses you’re able to tap in a new customer base and expand your reach so continuing with the example of the chiropractor what you could do is develop a relationship with all the local gyms in your area. The gym is where people are most likely to hurt their back or their neck, what a better place for you to have your business card or a flyer posted in each of the gym of your local town and you can reciprocate with the gym by having their flyer offering a 10% discount to all your chiropractor customer base basically it’s a win-win proposition. This is great when you’re a local business with limited marketing budget.
3. Localized focus Facebook Ads
It is an extremely effective way to market your products and services because of the local geographical targeting option. In fact, you can even target people by their zip code and then you can refine that by age group the kind of cars they drive, even the kind of money they make and this is especially useful for businesses catering to tourists because even if someone is from out of town Facebook knows where they are that’s because we all have GPS tracking devices on our phone, and well Facebook knows where you are remember you checked in into a restaurant last night in Miami? yeah Facebook knows that now. The good news for us is that people in town even for the weekend will be able to see your ads.
4. Public Speaking
Personally, it’s the least of my favorite as I’m not good at public speaking – but I can outsource it (hint). Public speaking at local events and local meetups is a great way for you to establish yourself as a leader in your community for your industry. Think about the information you could share with the general public out there that would make a difference for them and then find the local meetups or local Chambers of Commerce and offer your services to speak. You’d be surprised at how many organization or actually or looking for local speakers and if you can find a relevant group in your area that shouldn’t stop you creating a local meetup in your area.
5. Have a Facebook Group
Facebook group? Yes, let me give you a few examples of what I found Miami organized that Moms by Tupperware and Fort Lauderdale Poodles Club by Petsmart. These are all example of Facebook group that are catering to people with a shared interest in a local area making a local Facebook group with a shared interest around your industry – a great way to attract a whole bunch of people that may have not heard from you before, however keep in mind that it’s really about the shared value and it’s not a place to overly promote your products and services if you do that it will fail. Just engage, communicate and connect. Remember the golden rule with Facebook group – (1) no self promotion number, (2) don’t allow anyone from being nasty to one another. Take him out immediately, you need to create a group where people feel safe to share and engage.
Concluding advise, if you follow these five strategies and tactics – I guarantee you that your business is going to grow now. Also, have fun while your taking action.